They’re little. They’re green. They’re little green ornaments that smell just like a real tree.
"Communitree" - Interactive Live Event
We extended the campaign by creating the first-ever global Christmas tree decorating party.
Ok, maybe I should explain that a bit more. For three days, folks could log on to the Scentsicles website and take control of a robotic arm in a studio in Pittsburgh. If they worked the controls just right, that robot arm would drop an ornament on a Christmas tree hung with Scentsicles. For every ornament hung, $5 was donated to Toys for Tots. Two improv comedians hosted the live-streamed event, and, of course, every now and then, a pine-scent crazed lumberjack would storm the scene and try to cut down the tree.
"Communitree" Interactive Live Web Event
When appliances break, most of us aren't equipped to fix them ourselves. Repair.com was a service that easily connected those who can't fix things with those who could. We created these TV commercials to launch the brand.
We also created a brand book for the launch of repair.com that our client could share with repair professionals interested in being featured on the site. Here are some sample pages.
"Blue Ribbon Tomatoes"
For many folks, credit is pretty confusing.
This is no accident.
To find the source of this bewildering complexity, we take the advice of that guy in the parking garage in All the President’s Men and follow the money.
Straight to the coffers of Confusion - the fat-cat, point-one-percent-er who has adopted the motto “Do not go to CreditKarma.com”
If you scroll down, you can peruse the mobile version of Confusion’s website, which we actually created.
"Fancy Floaty Things"
9 Lives (Interactive Video)
For years, a gruff, portly tabby cat named Morris served as the brand mascot for 9 Lives Cat Food. But times got tough in the kibble-peddling biz, and Morris took some time off. Now he’s back, and 9 Lives asked us to introduce him to a new generation.
So we strapped some wearable technology to his face, and let him run wild.
Cat's Eye View Case Study
We hid Easter Eggs throughout the experience, including vintage commercials, coupons, a year’s supply of cat food, and downloadable posters, like this one.
Coke Zero melds the great taste of regular Coca-Cola with zero calories. It's kind of like having your cake and eating it, too. Or drinking it. Which, I guess, makes it a liquid cake. Liquid cake...one sec, need to call my patent attorney.
But with this insight in mind, for the Super Bowl, we thought Coke Zero should lead a modest effort to entreat Congress to declare the Monday after the Big Game a national holiday. So people could party on Sunday AND relax on Monday.
(We did this in 2012, long before a certain condiment brand proposed a similar idea)
Starbucks The Real PSL
At the end of every summer, the cool winds begin to stir the softly turning leaves and whisper the coming of the year’s greatest season – Fall. And no other beverage known to mankind shouts Fall more than the Pumpkin Spice Latte.
For 2015, we wanted to give this sweet and tasty star his due, launching an Instagram page for him, verifying his Twitter account, and letting him take over the Frappuccino Snapchat channel.
We had a blast thinking up things for the Real PSL to do. And people took notice.
Starbucks "The Real PSL" Case Study
"Let's Nature!" Web Comic
The continuing adventures of everyone’s favorite psychopathic wilderness guide, Jubal Northright. Well, he’s not everyone’s favorite. Though he is kinda big in Canada (no, really he is).
My friend and partner, Tyler Jensen, and I developed this bi-weekly comic strip. It’s a weird, often silly, always slightly alarming labor of love.
Here’s are few promotional videos we designed for our Instagram followers as well as Issue #1.
"Issue #1 - The Campsite"
Illustrations and Artwork
As he looked at the two of them, he thought something seemed a bit off.
"So where do you see yourself in 5 light years?"
sushi kanesaka, tokyo
Just another lazy day in the post-anthropocene
And when the hoagies in Harrisburg dried up, he thumbed his way to Philly.
The detectives share notes after busting the insecticide dealer
Samsung TV World Cup
During the 2014 World Cup, it seemed every brand rushed to sponsor an athlete. But let me ask you: does a footballer make a stunning play if there’s no one to watch it?*
So we urged Samsung TV to sponsor the act of watching. To sponsor the fans. We held a contest in over 30 countries to discover the biggest fan of watching football. And the winner got a one-year, $50,000 sponsorship deal, just to watch.
*answer: yes, yes they do. But the point still stands.