These little green sticks don’t have a great name, but they do give off the authentic smell of a real Christmas tree. Really authentic. No, like, really really authentic.
We made a traditional TVC for this small brand, as well as a longer, better, weirder one for online.
"Timber TV :30"
"Timber - You Can Smell Me :90"
When appliances break, most of us aren't equipped to fix them ourselves. Repair.com was a service that easily connected those who can't fix things with those who could. We created these TV commercials to launch the brand.
We also created a brand book for the launch of repair.com that our client could share with repair professionals interested in being featured on the site. Here are some sample pages.
"Blue Ribbon Tomatoes"
Starbucks The Real PSL
The Pumpkin Spice Latte (or PSL, as his old college buddies called him) is an American freaking hero. Every Fall, that spunky cylinder storms into our lives, bearing the flavor of a big, orange gourd. So we wanted to give his fans a BTS glimpse into the life of this king among coffees.
Starbucks "The Real PSL" Case Study
Credit Karma is dedicated to making credit easy to understand. Which is terrible news for folks who make boatloads off your bad credit decisions.
"Fancy Floaty Things"
The worst day of the year comes directly after the best day of the year. Human people shouldn’t be forced to go to work on the Monday after Super Bowl Sunday. And because Coke Zero can give you real coke tastes AND zero calories, we thought it’d be the best brand to let you enjoy the Big Game AND the day after.
(note: we did this in 2012, long before a certain condiment brand proposed a similar idea)
Dixie To-Go Cups (TV)
Mornings have the distinct tendency to hurl the unexpected into our paths. And if you find yourself carrying coffee when that happens, you want a sturdy, no-spill container that will keep that caffeinated elixir in your cup, and not all over you.
"Boo Boo Ninja"
Seventh Generation Diapers (TV)
Our challenge: Convince moms of the benefits of sustainably-sourced, bleach-free butt wraps.
Our solution: Tap into the part of every mom’s brain that enjoys watching babies run.
"Diapers Au Naturel"
9 Lives (Interactive Video)
The year was 2014 – Pharrell Williams was infecting our ears with happiness, John Travolta couldn't pronounce names, and Google Glass was all the rage. So, naturally, when 9Lives Cat Food asked us to reinvigorate their 40-year old spokescat, we strapped some wearable tech to his face and let him loose in a choose-your-own-adventure interactive video.
Cat's Eye View Case Study
We hid Easter Eggs throughout the experience, including vintage commercials, coupons, a year’s supply of cat food, and downloadable posters, like this one.
Samsung TV World Cup
During the 2014 World Cup, it seemed every brand rushed to sponsor an athlete. But let me ask you: does a footballer make a stunning play, if no one's there to watch it?*
So we urged Samsung TV to sponsor the act of watching. To sponsor the fans. We held a contest in over 30 countries to discover the biggest fan of watching football. And the winner got a one-year, $50,000 sponsorship deal, just to watch.
*answer: yes, yes they do. But the point still stands.
Samsung World Cup Case Study
Everyone knows that millennials love SweeTarts for how those little pellets of sugar can spark creativity…*cough*
So we made a campaign about that!
SweeTARTS "Follow Your Tart" Anthem
SweeTARTS "Follow Your Tart" Mo Mo O’Brien
Cut-downs of the long-form video into shareable snack-size pieces that focused on each of these passionate creatives.
SweeTARTS "Follow Your Tart" SeaNanners
"Let's Nature!" Web Comic
The continuing adventures of everyone’s favorite psychopathic wilderness guide, Jubal Northright. Well, he’s not everyone’s favorite. Though he is kinda big in Canada (no, really he is).
My friend and partner, Tyler Jensen, and I developed this bi-weekly comic strip. It’s a weird, often silly, always slightly alarming labor of love.
Here’s are few promotional videos we designed for our Instagram followers as well as Issue #1.