Scentsicles - "The Real Smelling Smell of a Real Tree"

Making the artificial Christmas tree smell like it has no idea it's artificial.

Scentsicles are small, unassuming pine-scented ornaments that do one very specific job: convincing your nose that your fake Christmas tree is the real thing.

The brief was delightfully simple. The execution had to match.

Agency: Made Movement (Boulder)

ECD: Dave Schiff

Design Director: John Kieselhorst

We also created a :30 for TV.