Seventh Generation - "Diapers au Naturel"

A diaper campaign that didn't need to be delicate about being natural.

Seventh Generation makes diapers that are sustainably sourced, bleach-free, and toxin-free. Diapers au naturel, you might say.

We did say that, actually. It turns out that when your product is genuinely better for babies and the planet, the brief writes itself - you just have to be willing to go there.

Agency: Made Movement (Boulder)

ECD: Dave Schiff

Design Director: John Kieselhorst